10 Ways To Kill A Sale

10. Keep your customer waiting.

Customers do not have time to waste. We are all use to fast food, drive in banking, self-service gas stations. Even a few minutes seem like an eternity to the customer when they have to wait for you.

9. Do not return calls promptly.

Your competition is only a 10-digit telephone call away. Do not let the customer have time to call the competition

8. Do all the talking.

If you are not listening 80% of the time, you are talking too much.

7. Do not ask for the sale.

The reason most sales professionals do not ask for the sale is they are afraid of rejection. But rejection is not bad when you learn to turn rejection into a positive.

6. Sell features, not Benefits.

Sell the sizzle not the steak.

5. Show the customer you are in control.

Be in control but give the customer the feeling of control. People buy and buy more when they feel they are in control.

4. Do not involve the customer in your sales presentation.

The more you involve the customer with touch, feel, smell, and thinking, the easier it is to sell them.

3. Do not deliver what you promise.

Most products and service can be purchased from many different businesses. If you disappoint the customer, you will not get a second chance.

2. Do not plan your sales presentation.

The top sales producers plan what they are going to say, when they are going to say it, and how they are going to say it.

1. Do not ask questions to discover your customer’s needs and problems.

The one who solves the customer’s needs and problems the easiest for the customer will get the sale.

 

Definition of Insanity: Doing the same thing over and over again and expecting different results.

Is it time for your business to do things differently to gain and retain your most profitable customers?

Excerpt From The Book "Join The Profit Club"

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