-
Chapter 1: Success Formula
- To Gain and Retain your most profitable customers
-
Chapter 2: 100% Customer-Centered
- Everything you say and do, must be about the customer, not you
-
Chapter 3: The Power Of The Three Foot Rule
- What everyone with-in three feet of you must know
-
Chapter 4: 30 Second Sales Pitch
- Makes the sale easy when prospects are drawn to you
-
Chapter 5: 7 Second Announcement
- An Alternative to the 30 second sales speech
-
Chapter 6: Handshakes That Build Relationships
- Get off to the best possible start, shake hands
in a way that leads to profits
-
Chapter 7: How To Influence The Buyer
- Techniques that give you the edge to close the sale
-
Chapter 8: Give The Customer Control
- People buy when they feel they are in control
-
Chapter 9: How To Keep Existing Customers
- If they do not remember you,
they will not make repeat purchases
-
Chapter 10: Never Hear the Word 'NO'
- 'NO' stops more sales than any other word, spoken or implied
-
Chapter 11: How To Eliminate Objections
- If the customers can say these questions,
you are not making the sale
-
Chapter 12: Cold Call Your Way To A Close
- Never getting rejected again will increase sales
-
Chapter 13: Listen Aggressively
- Listen like a Child and Hear what the Customer is really saying
-
Chapter 14: Turn A Perfect Prospect Into A Perfect Customer
- Spend your assets where you can make your highest profits
-
Chapter 15: Tell Your Customer All You Do For Them
- If you do not tell them, they usually do not know
-
Chapter 16: Use Voice Mail To Sell
- Make your voice mail sell for you
-
Chapter 17: Ask Permission Not Forgiveness
- Giving permission gives people the feeling of control
-
Chapter 18: Turn Inbound Calls Into Cash
- When they call you, make sure you further the sale
-
Chapter 19: Make It Easy For Your Customer To Buy
- The one who makes it easiest for the customer will get the sale
-
Chapter 20: Win The Help Of The Gatekeeper
- Be the one who treats them with respect and importance
-
Chapter 21: Bridge The Gap Between You And Your Customer
- Do not let barriers stop your sales process cold
-
Chapter 22: Visual Selling Techniques That Work
- Nodding your head at the right time
will induce a positive response
-
Chapter 23: Use Just The Right Touch To Build Relationships
- People are intimate, use it to increase sales
-
Chapter 24: How To Turn Complaints Into Loyalty
- Solving problems correctly will win customers
-
Chapter 25: Turn Criticism Into A Positive Force
- Learn how to turn criticism into a positive and increase profits
-
Chapter 26: How To Keep The Unhappy Customer
- Removing the confrontation makes you a hero
-
Chapter 27: Treat Every Customer As If they Were A Millionaire
- Someday they may be
-
Chapter 28: Do Not Judge A Book By Its Cover
- You will miss many good books
and many great profit opportunities
-
Chapter 29: How To Use And Grow A Customer Data Base
- Simple techniques to gain and use vital marketing information
-
Chapter 30: The 'Boss' Is Always Right
- When the boss is not right, they are no longer your customers
-
Chapter 31: Use Familiarity To Build Relationships
- People buy from those they are familiar with
-
Chapter 33: Look, Act, And Sound Like A Professional
- Everything thing counts to make a continuous good impression
-
Chapter 34: Promise 'PM' And Deliver 'AM'
- Delivering before the deadline makes you
the one they want to do business with
-
Chapter 35: Make Your Name Tag Work For You
- There is a right way and a wrong way,
the right way gets you remembered
-
Chapter 36: Let Your Business Card Work Overtime For You
- It may be small, but it can be
your most valuable promotional material
-
Chapter 37: Fax Covers That Build Relationships
- Take every opportunity to sell yourself
-
Chapter 38: How To Get And Use Testimonials
- People buy where others have been successful
-
Chapter 39: How To Get And Use Referrals
- Satisfied customers are your most valuable assets
-
Chapter 40: Use The Word 'ALL'
- 3 letters that make you look impressive
-
Chapter 41: The Power Of Follow-Up Calls
- The follow through always makes the difference
-
Chapter 42: Smile On The Phone
- When your voice is 80% of your effectiveness,
you must use it wisely
-
Chapter 43: The Art And Science Of Surveys
- Finding out what your customers are thinking will increase sales
-
Chapter 44: Keep It Simple (The Kiss System)
- Complications, complicate things
-
Chapter 45: Do Your Homework
- The more you know about the buyer,
the easier it is to make the sale
-
Chapter 46: Make Your Customer Feel Important
- A few right words will cause a customer to wait for you
-
Chapter 47: How Saying 'Thank You' Will Increase Sales
- You cannot say it enough
-
Chapter 48: Give Things Away
- How to make giving things away an investment, not a cost
-
Chapter 49: Show You’re Interested
- People are interested in themselves,
show you are interested in them also
-
Chapter 50: Dare To Be Different
- Break away from the normal and stand out
-
Chapter 51: Create Signs That Get A Positive Response
- Say it the right way, and customers will do what you want
-
Chapter 52: Get Your Product In Your Prospects Hands
- Simple effective sales marketing plan from the early 60
-
Chapter 53: Deliver More Than The Customer Expects
- You will be the one they call back for future sales & profits