Outrun The Bear

Fortunately for you, because of the lack of service provided by your competition, now is a great time to win new customers and sell more products and services more often to your present customers.

You do not have to be perfect. All you have to do is be better than your competition.

It's like the story of two men being chased by a bear in the woods. As the bear is gaining on them, one man stops and begins to put on a pair of running shoes.

The second man stops beside him and says, "The bear is to fast for us. You don't think those running shoes will help you outrun the bear do you?"

The first man replies, "All I have to do is outrun you."

8 No Cost Techniques That Will Help You Outrun The Bear

1. Return Telephone Calls Within The Hour Of Receiving Them.
   
   57% of customers polled said response time to their customer service inquires would effect their decision.
   
   
   - Jupiter Media Metrix Survey
   
   
2. Make Follow-Up Calls 12 Hours After The Sale.
   
   Just in case the customer has a question or problem, they will tell you and not 10 friends.
   
   
3. Send A Thank You Card 24 Hours After The Sale.
   
   You will surprise and delight your customer with this relationship establishing technique.
   
   
4. Make Sure You And Everyone In Your Business Understands The Customer Is The Boss.
   
   "There is only one boss: The customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else."
   
   
   - Sam Walton, Founder of Wal-Mart
   
   
5. Deliver What You Promise.
   
   "People would rather buy from people they trust than people they like."
   
   
   - Bill Brooks, The Brooks Group
   
   
6. Make It Easy For Your Customers To Understand The Benefits You Offer.
   
   Features: The item or service and the parts it is made up of.
   Benefits: What the features do for the customers.
   
   
7. Concentrate On Telling Your Customer The Results They Will Receive From Doing Business With You.
   
   It is no longer good enough to just sell benefits. You must give your customers a complete understanding of what is in it for them, what the end result will be for them, when they do business with you.
   
   
8. Accept All Responsibility For Customer Problems. The Customer Is Never Wrong.
   
   #1 Rule In Selling: The one who solves the customer's problems the easiest for them will get the sale.

Excerpt From The Book "Join The Profit Club"

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