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"You’re Not Lost Until You Are Out Of Gas"


"Bad Business Assumptions That Cost You Sales and Profits"


"Take Customers Away From Your Competition"


"99 Of The Greatest Sales Tips Of All Times"

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 You’re Not Lost Until You Are Out Of Gas   

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"Join The Profit Club"
 

The Top Achiever’s Guide to Selling Success
 

Bob has combined forty plus years of retail, wholesale, manufacturing and professional sales and service success along with the skills and techniques he uses to be successful 52 relationship marketing techniques. By applying these sales and marketing techniques Bob’s clients increase their sales and profits immediately and long term.

 

From the first technique ‘Success Formula’ to the last ‘Deliver More Than The Customer Expects” beginners to seasoned veterans find this completely updated edition to be a resource of tremendous vale. Bob penetrates selling’s mystique; he empowers you by revealing, in a salesperson terms, the skills and techniques that make selling easy for the top sales producers.

 

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You’re Not Lost Until You Are Out Of Gas

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"You’re Not Lost Until You Are Out Of Gas"

 

110 Pieces of advice my father gave me that will bring you person and business prosperity

 

Whether you are just starting a career or have already obtained a degree of success, you will want to know and use the advice in this book.  Bob combines over 90 years of his father’s experiences and his own to bring you time-tested, guaranteed advice that will help you succeed and prosper.

 

People form all walks of life find this street smart advice to be of tremendous value for building lifelong relationships and to help acquire person and professional wealth.

 

Bob shares sage advice in the form of real-life stories and examples that will positively impact your professional and personal life.

 

Advice that will help you:

            • Maximize opportunities- minimize negatives

            • Put your self in a position of prestige and power

            • Maximize employee efficiency, loyalty and longevity

 

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"Bad Business Assumptions That Cost You Sales and Profits"

That Cost You Sales and Profits

 

Business owners, sales professionals and sales support staff of all levels of success wanting to further grow their business accomplishments will find this book to be of tremendous value in discovering and understanding the bad business assumptions that cost sellers and marketers to lose sales and profits.

 

In this book Bob shares over 40 years of his sales and marketing experiences and expertise through real business stories and examples you will relate with and learn from.

 

Stories and examples that will:

            • Enable you to stop making bad business assumptions

            • Show you how to react to adverse business situations

            • Help you increase your sales and profits

 

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"How To Take Customers Away From Your Competition"

35 Aggressive Actions - 23 Sales Closing Techniques

 

In today’s fiercely competitive markets your perfect prospects, the customers you can make the most amount of money from with the least costs: (time &

dollar costs), are customers who are already in the market for your products and services.  If you do not already have them as customers they are your

competitor’s customers, and your number one job is to take them away from your competition.

 

To take these customers away from your competition you never want to use cutthroat, lower price tactics. You will not make the profit you need and desire, and a customer gained through low price will easily be lost when a competitor offers them a lower price.

 

 This book gives you…

            • 35 aggressive actions

            • 23 sales closing techniques

            • the motivation, skills and techniques

…that will enable you to take customers away from your competition faster, and with lower marketing / selling costs, giving you an increase in your profits

and bottom line.

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99 Of The Greatest Sales Tips Of All Times

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"99 Of The Greatest Sales Tips Of All Times"

 

Plus Top 10 Lists of Business Success

 

This book is loaded with easy to implement sales and marketing tips that will help you increase your sales and profits immediately

and long term.  From getting your prospects to notice and remember you to closing more sales of your products and services, to more people, faster, this book gives you time tested, proven skills and techniques that Bob has discovered, learned and polished in 40 plus years of selling success.

 

Plus you will find new ways to gain and retain your most profitable customers using Bob ‘Top 10 Lists of Business Success’.

 

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The Secret - The Top Producers Do Not Want You To Know The Secret
The Top Sales Producers Do Not Want You To Know!!! - Tape
Gain new customers constantly and sell more of your products and services to your present customers.

Only $6.99


 
Manual - Local Market Planning
A Planning Aid To Help You Define The Critical Components Of Your Market And Increase Your Sales And Profits By Gaining And Retaining You Most Profitable Customers

Only $49.95

 
Manual - 77 Direct Mail Marketing Tips And Strategies:
Guaranteed To Help You Generate More Leads And Close More Sales

Only $24.99


 
Manual - Restaurants
How To Gain And Retain Your Most Profitable Customers

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Manual - Networking - Tool of Success

Only $11.99


Sales Growth White Papers                    Check Out Now

White Papers are only $6.99 each.  In the shopping cart, choose the "No Shipping" option for White Papers. 
23 Techniques To Get Through The Gatekeeper

Achieving Breakthrough Results - 7 Profitable Strategies From My 36 Plus Years Of Retailing Success


50 Proven Guaranteed 'Join The Profit Club' Sales Tips


31 Techniques To Get Through To The Decision Maker That Work So Well They Ought To Be Illegal


Relationship Building Strategy


#111 - 4 Great Motivators To Increase Profits
Learn how to harness the selling power of fear, greed, guilt and exclusivity to increase revenues and grow your bottom line.


#112 - Non-Traditional Places To Advertise To Increase Sales And Decrease Costs
Save money, and increase the number of advertising impressions you make, without using traditional media.


#113 - Private Closed Door Sale
Learn how to conduct the one day promotion that makes more profit than 2 weeks of sales.


#114 - Unclaimed Lay-Away Sale
This sale definitely takes advantage of one of the most powerful motivators of all times. The motivator of Greed. This report will show you how to use a different approach to a major sales promotion, giving you all the rules in making this one of your most successful yearly sales and defining you as the dealer in your area.


#115 - Truckload Sale
Your success at a truckload sale is only limited by your lack of planning and implementation. Follow the rules in this special report and have a successful truckload sale 2 to 4 times a year.


#116 - Trade-In Sale
The trade-in sale is one of the most overlooked and profitable sales you can have. Most customers come to you because they are in need of replacing a product. Properly prepared and operated, with sharp pricing the trade-in sale is a winner every time.


#117 - Donations - Reduce By ½ And Turn The Rest Into PROFIT
How to lower your donation expense without turning down any request and show your community you care and support local charities.


#119 - 4 Step Attack To Increase Profits Now And In The Future
How to become Customer-Centered while using inexpensive places to Advertise. Use new promotional themes and become the expert to your customers.


#120 - Different Techniques Are Needed In Selling To Women Than In Selling To Men
Learn what most women are looking for when buying and the different things men demand when they are buying.


#121 - How To Be 100% Customer-Centered
Discover why customers contact you and how to become 100% Customer-Centered to build a relationship from your first contact with a prospect.


#122 - Cat Shoot Sale
If you want to be different and gain the reputation of the seller in your area that is unique, the cat shoot sale is for you. Not for the meek of heart, but definitely a winner as everyone profits -- the store, the salespeople and the community.


#123 - How To Create A "Buying Frenzy"
Learn how to create huge crowds, that buy, for every major sales event.


#124 - Parking Lot Sale
If you have a parking lot and are willing to plan and take a bit of a chance on the weather you will always profit with a parking lot sale. You will attract current and new customers. Showing excitement and being different will draw customers to you in droves.


#125 - How To Price Point For Maximum Profits
Secrets of making 80% of your sales with 20% of products offered by selling up and selling down.


#126 - Year End Clearance Sale
Put the Pizzazz, the excitement, back into your year end clearance sale by following the rules in this report. Every store has one. You can have a most profitable one.


#127 - How To Listen To Increase Profits
How to gain maximum profits by listening to your customers to lower expenses and increase sales.


#128 - Listening With Your Eyes
Increase sales by discovering what the customer is really thinking, not just what they are saying.


#129 - Unprecedented Relinquishment Sale
Get set for the most 1 day to 2 week (whatever you like) profitable sale you will ever have. But this sale must be operated by the rules. It works in large metropolitan areas as well as in small rural markets.


#130 - 5 Things Needed To Produce A Successful Sale
How to use Urgency, Savings, Credibility and Demanding action to produce success.


#131 - Two Tier Pricing To Attract Your Customer
Discover how to make the maximum profits by giving your customer a choice of prices and services for the same item.


#132 - How To Make Your Price Guarantee Work To Increase Sales
How to sell your most profitable goods and services by using a price guarantee that draws customers to you.


#133 - What The Dealer Is Telling You
Finance companies must understand what the dealer is saying when they do not have time for you.


#135 - 4 Questions To Ask Each Month To Increase Profits
You must continually manage your business or it will manage you. Ask yourself 4 questions and explore your options at the beginning of each month and you will increase profits.


#136 - Trade Shows And Exhibits
Discover their value and how to use them to increase your sales and profits.


#137 - Greatest Community Service Promotion Sale
Make money and increase your customer base and mailing list by leaps and bounds. Get free advertising and become a community supporter all at the same time with this low cost, profit making promotion.


#138 - Ask For The Sale
The successful sales person knows how. Use my easy formula and become a top sales person in your industry, simply by completing the sale by asking for the sale.


#139 - Free Seminars To Gain Paying Customer
Learn how to organize and give seminars that cost you next to nothing and give you large returns.


#140 - Turning Disasters Into Profits
Disasters of all sizes, natural and man-made happen every day. Learn to turn them into profits.


#141 - 100% Customer-Centered Attitude
Learn the importance of everyone in the business being 100% customer-centered and how to achieve it.


#142 - Benefit Selling
Convince your prospect your product/service is worth more to them than their money.


#143 - CLEAN IT UP
It makes a difference to your customers how clean and neat your store and displays are.


#144 - What To Do When You Hear Your Price Is Too High
The customer wants to buy your product and services. Now learn what to do to make your offering more important to them than their money.


#145 - Is Your Answering Machine Message Losing Or Gaining You Customers?
How to increase sales by having a 100% customer-centered message. The message that draws the customer to you.


#146 - Turning Telephone Calls Into Profit With A "Smile"
You only have 8 seconds to start building a relationship when answering the phone. Learn how to use your voice in those 8 seconds to succeed.


#147 - 3 Easy Steps To Out Promote The Big Boys Without An Increase To Your Advertising Budget
Find out how a change in philosophy will help you survive and prosper among the giants while saving advertising dollars.


#148 - How To Use The Word "ALL"
To increase store traffic and create the perception everything is on sale for the lowest price.


#149 - How To Write Customer-Centered Headlines That Get The Prospect's Attention
Find out how a change in philosophy will help you survive and prosper among the giants while saving advertising dollars. Your headline must draw attention and must deliver a complete, immediately understandable message that screams out, "Hey buddy, I'm talking to you, I have something important for you, something that will solve your problems."


#150 - 5 Easy Steps To Writing Classified Ads That Will Make You Money
Classified ads are read by more people than any other part of the newspaper. They are also less expensive. Once you learn how to write an Attention Grabbing, Benefit loaded, Desirable Call to Action Ad, your advertising budget will decrease and your profits will increase.


#151 - PRESS RELEASES - How To Make Them A Valuable Marketing Tool
Used effectively, a well-written press release can build a positive image for your company, position you in your market, gain you the perception as an expert in your field, and keep your business in the forefront of your market.


#152 - Relationship Selling Builds Sales Through Trust
Learn why people buy from those they trust and how to build a relationship from the very first contact with a prospect that will give you the edge to make the most profitable sale.


#153 - 9 Easy Steps To Turn Customer's Problems Into Profits
Problems with customers are part of the business. Smart salespeople, managers and executives understand the important ramifications unsolved customer problems have. These 9 easy steps to solving customer problems increase sales and profits.


#154 - Knowing Why Customers Contact You
By knowing the reason every person seeking to purchase a product or service, or seeking advice or instructions from a retailer, service organization or professional, you can increase your sales dramatically.


#155 - How To Turn Criticism Into Positives
Learning how to give and take criticism will save you money and time and increase your sales daily.


#156 - 4 Easy Steps To Telephone Sales Success
Turn your telephone into a sales making machine by using techniques to further the sale and gain customers.


#157 - Ask And You Shall Receive
Always get what you want from your product and service suppliers by using the proper technique to ask for it.


#157b - Ask For Co-Op Advertising Money And You Shall Receive
Get your fair share and more by learning how to properly prepare a plan to present and use it to get the co-op money.


#158 - Getting Rid Of The Abusive Customer
Knowing how to get rid of abusive customers saves you time, money and stress. Learn how to pass them on to your competition.


#159 - What Today's Busy Customers Are Telling You
Knowing and understanding what today's customers are telling you through their lifestyles will increase your sales and profits.


#159b - What Today's Busy Fast-Food Customers Are Telling You
Listen to your customers. Plan your customer services around what they are telling you and what their lifestyle tells you. Make it easy and enjoyable for your customers to buy from you.


#160 - What To Do Before You Cut Price
Learn how it is much more profitable to increase your benefits and services and stop cutting price to make the sale. You must convince the customer your products are worth more to them than their money.


#161 - Networking
The old saying, 'It Is Not What You Know, But Who You Know', is only about 1/3rd correct. In today's business world you must add, 'WHO KNOWS YOU'." Learn how important it is to be known.


#162 - 5 Easy Procedures To Use In Hiring Employees To Increase Productivity
The long-term success and day-to-day smooth operation of a company depends upon the management of its human resources. Effective recruitment and hiring are a first critical step in meeting the company's needs.


#163 - Methods To Retain And Discharge Employees
Knowing how to keep employees that are good for your business is just as important as knowing how to discharge the less desirable ones without causing stress and turmoil.


#164 - Techniques For Maximizing Employee Longevity, Efficiency And Loyalty
Find that the only ways to maximize employee longevity, efficiency and loyalty are by treating them with respect, treating them fairly, and treating them honestly. Learn how to make all employees feel as if they are a very important part of your operation.


#165 - How To Prepare A Marketing Plan
Step-by-step procedures to create and use a marketing plan that will increase sales and profits by guiding you to success.


#166 - Extended Warranties Are A Huge Profit Center
With ever lowering profit margins, increasing expenses and increasing government taxes and costly regulations, today's business must sell every product and service for the highest possible profits, and find and sell every add-on associated product to enhance their bottom line. There is no single or multiple of add-on items any more profitable than Extended Warranties.


#167 - Where, When And How Of Signs
Proper signage is a major part of any business advertising plan. Because your customers are bombarded with over twenty five hundred advertising messages a day, you must know how to make your message distinctive, easy to comprehend and create the impression you wish.


#168 - 5 Steps To Becoming More Productive Through Time Management
Business leaders, owners, managers and commissioned salespeople agree that one of their most dominating problems is wasting time. Successful people in all fields are the ones that manage their time in a manner which allows them to complete their most important tasks first and delegate duties to others.


#169 - Productive Use Of GIVING And RECEIVING CRITICISM
Learning to use criticism positively not only increases profits, but makes everyone's working hours more pleasant and productive.


#171 - How To Sell Extended Warranties
Extended warranties are a win, win, win situation. Win for the store - Win for the customer. - Win for the salesperson.


#173 - You Really Need To Know About Direct Mail To Be Successful
Use the two rules of direct mail and create a customer-centered sales letter to be successful.


#174 - 34 Sign Tips To Increase Your Sales
Use as many of these tips as possible and your signs will increase your sales.


#175 - Working With Your Spouse For A Profitable Business And Surviving The Marriage
Yes it can be done if you follow 3 simple rules.


#176 - Inside Secrets And Little Known Strategies For Making Your Yellow Page Advertising Pay Big Profits
Save money and increase the value of your yellow page advertising. Learn the secrets the yellow page sales agents don't want you to know.


#177 - How To Survive And Prosper Among The Giants
9 Action steps to out-perform the big guys.


#178 - How To Make The Word "FREE" Work To Increase Sales
See the formula that makes "FREE" worth offering.


#179 - How To Find Out If Your Customers Have Problems
If you do not know your customers are having problems with your products or service, you cannot correct them and will lose the customers.


#182 - How To Write Sales Letters That Sell
Learn step-by-step how to write your own sales letter. Letters that will increase sales and profits.


#183 - Make Radio Advertising Work To Increase Sales
9 Points you need to not only consider, but also fully understand to profit from radio advertising.


#184 - The Cure For The Common Cold Call
For most salespeople the COLD CALL is the most dreaded part of the job. Dreaded because we all dislike rejection. There is no other sales activity where 95% of the salespeople receive more rejection than when they are making cold calls. By learning and using the following 4-Step procedure you'll discover that making cold calls can be easy and highly profitable.


#186 - How To Make Business Cards A Valuable Marketing Tool
A properly designed and used business card is a tremendous marketing tool in networking, lead generating, advertising and starting a sale. It is a billboard about you and your business.


#187 - How To Use INBOUND CALLS To Increase Sales
Professional salespeople follow an Inbound Call process which keeps them in control, and gains them the needed information to further the sale, while at the same time giving the prospect the feeling of control.


#188 - 30 Second Sales Speech: To Gain The Prospect's Attention And Interest
You want to introduce yourself to a prospect, tell them what business you are in and give a powerful compelling presentation of how you can help solve their problems in order to gain them as a customer. You only have about 30 seconds before your opportunity is gone.


#189 - Things To Do TODAY To Increase Profits
9 simple things you can do right now to increase your profits. Things that cost you nothing but thought.


#190 - RELATIONSHIP MARKETING
To gain and retain profitable customers without breaking your budget, all you have to do is build relationships. People buy from those they trust. You build trust through relationships.


#191 - Your Business Becomes What You Think
Earl Nightingale, while creating the self improvement business, studied what makes people successful. He determined, "We become what we think about." The thoughts that dominate our mind most of the time are what we become. He concluded, "We must pretend that we have already become successful in order to achieve success."


#193 - 3 Exercises To DETERMINE WHO YOU REALLY ARE
Find out what you have to offer your customers and where you stand in your market to be successful.


#193a - Unique Selling Proposition
Learn step-by-step how to write your own sales letter. Letters that will increase sales and profits.


#194 - 3 SECRETS OF SELLING
Learn the secrets of selling and Become one of the top 5% sales producers in your industry.


#195 - 52 Relationship Techniques To Gain And Retain Your Most Profitable Customers
A list of techniques you can use today to build relationships to gain trust, thus sales from your most profitable customers.


#196 - Advertising And The Need For Perfect Prospect Determination
With your prospect being inundated with over 2500 advertising messages a day, you must not waste your time and money advertising to the wrong prospects. Learn the 9 steps of mind penetrations that can take a person from total apathy to purchase.


#197 - 4 Easy Steps To Make Your Customer List A Very, Very Valuable Marketing Tool
Know the things to do that make your list sell more items to more people.


#198 - HOW TO COLLECT MONEY OWED YOU
Stop the drain on your assets by learning how to collect debts owed you and never suffer the stress of debt collecting again.


#199 - 6 Secrets Of A Great Business Name
Get your business off to a great start or energize your operation with a name change. Make your name become a household word that will bring you business.


#200 - Why A Salesperson Must Have A Sales Marketing Plan
The human brain is constructed so that the only things we remember on instant recall are the things which have been learned or repeated again and again. Since our prospects do not intentionally set out to learn advertising information that we give them, the only way we can get prospects to remember what we want them to is through repetition. A sales marketing plan enables you to give your prospects repetition on a scheduled presentation.


#202 - Inside Secrets And Little Known Strategies For Making Your Yellow Page Advertising Pay Big Profits


#203 - Never Hear The Word "NO" And Increase Your Sales
There is not any word that stops a sale quicker than the word "NO". It is very simple not to have to deal with a prospect or customer answering you with a "NO". Learn how to never ask a question someone can answer with a "NO".


#204 - Get Every Last Penny -- And Then Some -- Of The Co-Op Advertising Money You Are Rightfully Entitled To
Every year millions of dollars of co-op advertising money goes unclaimed, and that, my friend, is a crying shame. Because that money is money that decent, hardworking retailers like you are rightfully entitled to. Learn how to get your fair share and more of co-op money.


#205 - 8 Steps To A Proper Voice Mail Message
A message that will increase your sales and profits.


#206 - Key To Becoming Successful
The future you see defines the person you must now be. Learn to place yourself in the future so you can see the places you must put yourself today, the people you must seek out and the attitudes and actions you must cultivate.