"Bad Business Assumptions That Cause You To Lose Sales And Profits"

Business owners, sales professionals and sales support staff will learn to avoid the top business assumptions and counteract the ones that cause them to lose sales, lose customers and lower their margins in this fun-entertaining, audience involved sales growth presentation.   

Learn the dangers, of making 76 different bad business assumptions and discover how to overcome them:     

“Bob Janet not only highly motivated our staff to take customer away from our competition and sell more to each customer, he also gave us the selling and marketing skills and techniques to do it.” Tommy Hendrick, Exterior Supply Co., 864-980-3755, Tommy@exteriorsupply.com

1. Assuming you have to be the best marketer and salesperson             

2. Assuming you are the boss                                                                       

3. Assuming your customers will ‘refer’ you to others                             

4. Assuming your customers will remember what you tell them              

5. Assuming you have to lower your price when the customer will not buy         

6. Assuming your customer wants to hear you talk about your products and service

7. Assuming that if your customers like you they will buy from you      

8. Assuming you know the perception the customer has of you and your business

9. Assuming what worked yesterday will work today                               

10. Assuming you are treating your customers the right way                    

11. Assuming a mistake will cause you to lose the customer                     

12. Assuming your customers will remember you when they make a buying decision

13. Assuming you cannot get paid for all of your services                

14. Assuming you have to be a big business to use what you got           

15. Assuming you will lose a customer when you make a mistake            

16. Assuming you have to go outside your business for new profit making ideas           

17. Assuming when a customer criticizes you the sale is lost                    

18. Assuming only those who purchase from you are your customers    

19. Assuming you can provide everything your customer wants             

20. Assuming you cannot take another approach                                        

21. Assuming you can take your time when servicing a customer            

22. Assuming opportunities do not come your way                                    

23. Assuming you have to have many, many selling skills to profit in the selling business                                 

24. Assuming your customers cannot see you when you talk to them on the telephone                                     

25. Assuming you cannot cut your advertising and marketing cost and still increase sales                

26. Assuming the sale is over after the product / service is delivered      

27. Assuming you do not have to constantly increase your standards   

28. Assuming you don’t need to take the time to listen to others in your industry                                                               

29. Assuming you need to tell the customer everything about  your products and services                                               

30. Assuming you cannot create excitement for your products & services like your major competition does  

31. Assuming you do not have time to build relationships with customers                                                            

32. Assuming only your sale staff  need to provide outstanding service                                                                                

33. Assuming giving things away will help you gain sales                        

34. Assuming you have lost the sale when the customer says,  “Your Price is too high”!!    

    “Before we found Bob Janet, our sales team was floundering. After just eight sessions with Bob, I asked myself, "Who are these aggressive confident, prepared salespeople?" And, thanks to Bob's sales training and consulting, I can happily say, "They are us!".” Mary Margaret Traxler, President, Trip Hospitality Resources.

                                  

35. Assuming a customer  objection will slow down your sales close      

36. Assuming your sales have  to go down when the market slows         

37. Assuming you do not need to shop your competition                         

38. Assuming you do not have to put the customer first                            

39. Assuming the customer will buy without you asking for the sale       

40. Assuming you cannot do anything about losing customers                               

41. Assuming your sales staff is properly trained                                        

42. Assuming the voice mail you leave will get your call returned            

43. Assuming your customers are not in a hurry                                          

44. Assuming you make a lasting impression on your customers             

45. Assuming your customers think you are honest                                   

46. Assuming you cannot take customers from your competition            

47. Assuming incoming calls are not a major source of sales                     

48. Assuming the only way to increase sales is by increasing advertising and lowering your price                  

49. Assuming marketing has become complicated and complex

50. Assuming convenience does not play a major role in attracting customers                                                      

51. Assuming your customers will not tell you how to attract them to your business                                          

52. Assuming failing to make a sale is of no value                                       

53. Assuming your point of view is important                                          

54. Assuming you are in an industry that does not allow you to become more aggressive                                             

55. Assuming you are asking questions that will get you the answers you want                                     

56. Assuming your on hold message is gaining you customers                 

57. Assuming you can not cut your operating expenses                                       

58. Assuming you are asking to talk to the right person when you make a cold call             

59. Assuming listening to the customer with your ears is fully listening 

60. Assuming your selling message is being understood by your customers        

61. Assuming you can sell to customers before you do your homework 

62. Assuming you can only tell a customer about an offer once       

63. Assuming customers see your business the same way you do    

64. Assuming all the customer is interested in is your products and services        

65. Assuming the only way to out perform your competition is by lowering price

66. Assuming customers always tell you the truth                              

67. Assuming all your marketing tools are making you money          

68. Assuming you have to hire someone to write your advertising  copy               

69. Assuming your hours of operation are convenient for your customers            

70. Assuming customers will tell you if they are not satisfied

71. Assuming your customers are comparing apples to apples         

72. Assuming you cannot solve your customers’ needs in a  simple way               

73. Assuming the customer understands the details of the sale        

74. Assuming you can sell without showing the customer the value of your products and services 

75. Assuming if a customer does not buy from you in a set time period you should move on            

76. Assuming there is no magic in selling                                              

 Learn and Discover:                                                                                                                         

• What your customers are thinking.                                                                                                 

• What motivates them to buy.                                                                                                  

• How they perceive you and your business.                                                                 

• How you are selling in today's fiercely competitive markets.

 This is much more than your average sales program – MUCH MORE!

It is a highly interactive hands-on workshop program for owners, sales professionals and support staff.   Discover and create a business and individual marketing program and sales presentation that will enable you to close more sales faster at higher profits. 

The program is not set in stone.  I will customize the parts needed to answer your particular present and future needs.

 

 

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Program To YOUR Business Or Association