10 Ways To Kill A Sale

10. Assuming the customer pays attention to your advertising/marketing.

Your customer is being bombarded by over 2500 advertising impressions a day.

9. Assuming the customer wants to hear you talk about you and your products/services.

Your customer only wants to hear what is in it for him/her.

8. Assuming the customer will do what you want them to do.

Your customer will only do what they feel will improve their present circumstance.

7. Assuming the customer will come to you just because you have the best product/service.

It is no longer true, “Build a better mouse trap and the customer will beat a path to your door.” You must go to the customer’s door.

6. Assuming the customer has to buy from you.

Your customer will survive without you and your products/services.

5. Assuming the customer likes to be sold to.

People love to buy but very much dislike being sold to.

4. Assuming the customer sees you as the one that will solve their needs and problems.

Your customer only sees you are the one that will solve their needs and problems when you show them you can solve their needs and problems for them easier than your competition.

3. Assuming the customer purchases because of the features of your product/service.

Your customer does not have their problems solved by the features of your product/service but by the benefits the features provide. Do not talk about the product, talk about the benefits.

2. Assuming you know what the customer’s needs and problems are.

Your customers are not alike: each one has or perceives they have different needs and problems.

1. Assuming the customer needs you.

Your customer has many, many places to purchase the products and services you sell.

 

Excerpt From The Book "Join The Profit Club"

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