Who should you be listening to?

One night at sea, a ship’s captain saw what he thought were the lights of another ship heading toward him.  He had his signalman blink to the other ship, “Change your course 10 degrees south.” 

 

The reply came back, “Change your course 10 degrees north.”

The ship’s captain answered, “I am a captain.  Change your course south.”

Another reply came back, ‘Well I’m a seaman first class, Change your course north.”

The captain was mad now.  “Damnit, I said change your course south. I’m on a battleship!”

 

To which the reply came back, “And I say, change your course north.

I’m in a lighthouse.”

 

Who are you not listening to that is trying to help you increase your Sales?

Could it be the CUSTOMER ????????   It should be…